AIGA Philadelphia Design Awards (PDA) 2008 Exhibition Catalog

The project is a catalog design for American Institute of Graphic Arts, Philadelphia Design Competition. In the preliminary stages of the catalog, gdloft focused on representing all designs, winners or not, as well as creating a book to serve as “art” within the context of a gallery (for the winners exhibition). The catalog print-run was limited to the same amount of entries received (576) to represent all the work of the design community. Using a variable printing program, each cover is a different color of a predetermined spectrum; thus, making each catalog entirely unique— no two pieces are identical. In addition, each catalog was individually numbered. When all the catalogs are stacked together the spines create a seamless spectrum of color that produces the quality of a sculpture.

View the AIGA PDA Booklet


Cooper Hewitt/Smithsonian National Design Museum,
2009 People’s Choice Award Nominee

Communication Arts Magazine, 2009 Design Awards Annual, Design Selection

Coupe Magazine (Candian Publication), 2009 Design Awards Annual, Design Award

Graphic Design:USA Magazine, Work featured in Seen and Noted, pg. 28, October 2009

Regular: Graphic Design Today (Hardcover) by R. Klanten (Author, Editor), S. Ehmann (Editor), A. Mollard (Editor)# Publisher: Die Gestalten Verlag (German Publisher),
October 2009